Every and any product can benefit from a video campaign whether it be informational, demonstrative or just plain entertaining. The best videos exhibit all three characteristics. Dolcinema is proud to premier it's new vid for Mobigrip. You know you need one!

It seems that more and more these days big brands are trying to reach out to niche markets. These are demographics that do not participate in the main stream social conversation or are highly specialized with thier tastes. The old advertising technique was to blanket the world with your message and hope that people will respond. However, marketers are now understanding the power of precise calculated marketing. The point of advertising is to speak to your audience, so why would a blanket one size fits all campaign work? This ad below is definitely geared towards a niche market, it is controversial and provocative, has viral potential (We are writing about it in our blog) and surprisingly enough it is a big brand. Check it out:

In the new AXE campaign we see many levels of quality. One, it has sexy ladies. Two, it is humorous. Three, it has good storytelling. The three magic elements needed to make quality content. Check it out:

When they come out with the latest, hottest piece of technology (*cough* iPhone) why do we feel like we need it? And I do mean NEED it. Is it the potential of the things we could do with it? Is it the notoriety? The conversation starter? Maybe we are just too suggestible. I know that when I go to a war epic in the theater upon leaving I want to join the military. If it's an action movie I want to learn Kung Fu...a foreign film...learn another language and butcher it in a foreign land, comically falling in love with the shop owner's daughter. The media seems to know how to pull the right strings to make us want stuff and want it bad. Or, again, are we just too suggestible and if so how did we get this way? Maybe Tom Cruise is right and we should get rid of all the psychologists?